by On July 1, 2025, Honda Atlas Cars Pakistan implemented a significant price revision across its locally assembled lineup. Driven by economic pressures such as the newly introduced NEV (New Excise Value) levy, currency depreciation, and rising import costs, Honda was compelled to pass these expenses onto consumers. Although the brand has historically absorbed such hikes, this new fiscal measure left them little choice .
🔍 Model-Wise Price Changes
Below is a detailed breakdown of the price shifts for Honda’s popular models:
| Model & Variant | Old Price (PKR) | New Price (PKR) | Increase (PKR) |
|---|---|---|---|
| City 1.2 MT | 4,649,000 | 4,696,000 | 47,000 |
| City 1.2 CVT | 4,689,000 | 4,737,000 | 48,000 |
| City Aspire CVT | 5,849,000 | 5,969,000 | 120,000 |
| BR-V 1.5 CVT S | 6,299,000 | 6,429,000 | 130,000 |
| Civic Oriel | 8,659,000 | 8,834,000 | 175,000 |
| Civic Turbo RS | 9,899,000 | 10,100,000 | 201,000 |
These changes are consistent across multiple sources .
💡 What’s Driving the Increase?
- NEV Levy Introduction – Implemented under the Finance Act 2025‑26, this excise duty drives up costs for traditional fuel-based vehicles, encouraging greener alternatives—yet triggering price hikes in the short term .
- Currency Depreciation – The falling PKR increases expenses for imports of components and freight .
- Broad Sector Trend – Honda joins other automakers like Kia, Hyundai, Suzuki, Changan, and PSMC in passing on the costs to customers .
🧾 Terms & Conditions of the Price Revision
- Effective Date: Applies to bookings, invoices, and back-orders dated on or after July 1, 2025 .
- Provisional Pricing: Honda reserves the right to adjust provisional prices further.
- Additional Charges: Prices shown exclude freight and withholding tax; these are separate.
- Back-Order Impact: Customers with pending deliveries as of June 30, 2025 will also face revised rates.
📈 Market Implications
- Consumer Sentiment: The spike, especially in higher-end models like the Civic Turbo RS (+PKR 201k), might prompt buyers to act fast—before further hikes—or pivot toward more affordable vehicles.
- EV Push: The NEV levy is part of a broader government agenda encouraging electric and hybrid vehicles.
- Financial Planning: Prospective buyers need to factor in additional costs (levy, freight, taxes) and keep updated with evolving rates.
📝 Final Take
- Honda’s July 1, 2025 price hike reflects unavoidable external pressures rather than voluntary price revisions.
- Increases range from PKR 47,000 for base City models to PKR 201,000 for top Civic variants.
- With uncertainty in macroeconomic variables and rising duties, future price adjustments cannot be ruled out.
📌 Buyer Tips
- Book Now: Lock in the current rates if planning a purchase soon.
- Review Alternatives: Look into hybrids or EVs to offset tax impacts.
- Clarify Total Costs: Ask dealers about freight and withholding tax to avoid surprises.
- Stay Informed: Monitor announcements from Honda Atlas and budget updates.
✅ Conclusion
Honda’s price surge is a tangible reflection of Pakistan’s shifting fiscal environment. While this can strain buyers immediately, it also nudges toward cleaner vehicle options. Stay proactive—evaluate timing, vehicle choice, and full-cost transparency before stepping into the showroom.
